I DRINK STRAIGHT UP ---but I see people add sooooooo much sugar filled creamer that I don't even know how they can taste the coffee.
Have a food sampling demo in 2 weeks for creamers. Yep, I will watch them put 3 oz of creamer into 4 oz of coffee. Really?? A few will want pure cream but those darned creamers are like a candy bar the way they use. Creamers are a huge market.
I like my coffee.Hot tea, I love some real cream in.