Agreed Bee.....my coop costed over 2,000 but its a Coop Knox and is @ least 10X bigger than a ready-made kit would have given me. It used to aggrivate me to read BYC's topics that claimed its not possible to turn a profit, when I knew I was doing it. Now if I bought all my feed at the feed stores and incubated eggs, but let my extra roos get too old and not tend to them or sell them at a profit and I didn't even try to use things I already had as my equipment, then I'd never turn a profit.
You have to have a brain to make any business work and I look on all my SS projects in a business-like way. Even if it doesn't give me $, it saves me $, so best try and make your little business profitable.
Of course, when fear and suspicion is thrown into the mix, it can serve as motivation to get the job done faster and more religious than ever.