They aren't the cheapest but I really like those flat pots that expand after you plant and water them. You need to transplant but not when they are tiny and vulnerable. Also, put 3 seeds in every pot, except for really hardy seeds, like turnips. At some point you have to choose, if they all grow, and "snuff out" all but the strongest. I use the leaves of seedlings to hold and transplant.
I'm starting inside planting sometime in the next week. I've never started cold weather crops inside--this year will be a first. I'm being selective about my tomatoes--I've saved seeds the lazy way--they're in the bed from last year, and I've collected the old tomatoes to use their seeds bc the cold has already stratified them. Fix the bed later.
Once I start tomatoes it will be about weekly plantings, staggered. In April, I'll move them to my east facing, non heated, windowed porch, as my spring greenhouse. They get lots of good lighting there and can adjust more easily to cool nights.