I just chose tooth whitener as an example of the typical, self absorbed and insecure American, who is more concerned about being accepted by a social group, than they are about the safety of the group as a whole. If you knew that the social group you wanted to belong to was the same group that was about to be wiped out by an asteroid, you would (theoretically) be more concerned about the asteroid and the group awareness of the danger, than your own acceptance by the group. Psychologist call it altruism or self-sacrifice. I could have equally chosen "Hair Club for Men" Vanity knows no gender.Denim Deb said:SS, sometimes when I see those commercials for whiter teeth, I think of how superficial some people must be. If you're going to judge me by how white my teeth are, then I don't really want to be involved w/you. Personally, I think many people are too concerned w/what doesn't really matter. Some of the most beautiful people I know would never win a beauty contest-their beauty comes from w/in.