My take... A company that can not market to millennials (gen z), is going to struggle. In my business, I do a little studying and have been studying millennials. The biggest shock I discovered is millennials have an attention span of 5 seconds. Look at you tube ads they are 5 seconds before you can click away from them.
Examples.
Starkist in pouches now instead of cans because most millennials don't own can openers.
millennials prefer gluten-reduced and gluten-free beers made that are lower in alcohol and much more hoppy. (Lite beers don't cut it for millennials but
white claw does). Most everything has to be reduced or free of sugar and absolutely must be low carbs.
millennials are also very on-line centric. They would rather use an app to grocery shop, have it delivered than hop in the car and head to a brick and mortor. Just look at the amazon CEO, jeff bezos is richest man in the world.
milk has a bad rap with millennials life style, to much fat. Heck even
@wyoDreamer who I know is not a millennial is convinced that deans French onion dip which is the bomb, is fattening. See to me a post baby-boomer, fat = flavor, but to a millennial fat = nasty don't eat!
I predict within the next decade, the whole concept of brick and mortar stores will be mostly gone. Goods and services will be delivered mostly on-line and by drone or robot. Yes... you need a brake job for your car? It will be done by a robot. I give it 10 years from now, watch and see what I tell you.
My oldest son and his girl friend are millennials. They won't come to thanksgiving or Christmas because the food and drink are too fattening. I kid you not... Now I'm not saying anything bad about millennials, it's just the way they are. But if you own a goods and services business you best adapt or close up shop one or the other. Us baby boomers are dying off and millennials are going to replace us sooner rather than later.
Look at AOC and her new green deal... She's a millennial and if she had her way there would be no hamburgers for you! Well maybe you could have a hamburger but it would be made in a lab and not with cow meat either.
See my point?